Pandemic a health disaster which turned out to be a saviour for the real estate industry: especially the residential space.
Pandemic one brought the global economy to its knees and the govts across the globe stepped forward to save economies in turn mankind
Low-interest rates, stamp duty cuts, an extension of handover deadlines all support from the govt kept the consumer sentiment positive and industry moving
2021 started with a cautious approach with people buying apartments, plots, floors etc so as to secure their basic need of housing. Commercial space was and is facing headwinds
March – April 2021 saw an extreme attack of pandemic and everybody seemed to have lost a near or dear one.
But we won over pandemic 2 in no time thanks to the swift response from the govt and massive vaccination drive
The business is back to Pre-pandemic levels, hiring back and govt has opened its coffers to invest in infrastructure
Residential space is seeing massive off take and ready to move in inventory is almost over
New lunches are back
Interestingly luxury housing, independent floors are the flavour of the time
Tier 2 cities are doing exceptionally well and so are cities close to nature be it sea or mountains
Grade A office space is finding new traction
Warehousing the clear winner thanks to online shopping.
Innovative ways of marketing like content marketing and influence marketing showing good results
Q3 & Q4 are showing good numbers and hopefully, 2022 will be a better year for the industry
2021 can be labelled as the Revival Year for the Real Estate Industry.
Mr. Sanjeev Kathuria is an entrepreneur and accomplished expert in a variety of areas pertaining to real estate such as land buying, liasoning, marketing, sales, construction and development. His chief interests lie in strategic sales and marketing as well as business development. He has sold inventory worth Rs. 13,000 crores over the last decade. Mr. Sanjeev’s strong value system and his integrity and commitment to his customers has been appreciated by everybody he has worked with. His new initiative of delivering quality content about real estate has been lauded by numerous industrialists and industry leaders.
