HoABL’s Global Marketing Blitz For ‘The Sarayu Ayodhya

The House of Abhinandan Lodha (HoABL) recently launched a strategic global marketing initiative for the launch of the third phase of its iconic residential project ‘The Sarayu’ in Ayodhya. The Sarayu is a 7-star mixed use development in Ayodhya being developed by HoABL in the vicinity of holy Sarayu River, featuring an integrated 5-star hotel by the Leela Palaces Hotels & Resorts in association with HoABL. The clubhouse will also be serviced by the hotel. Premium lifestyle residential plots at ‘The Sarayu’, NH27 Ayodhya with flexible and extended payment duration and early bird discounts, promise high appreciation.

This unique and strategic global marketing initiative was launched to tap indian diaspora after the stupendous success of first two phases of ‘The Sarayu’ wherein 16 lakh sq ft plotted residential space was snapped up within 48 hours of the offer. And by the time Bollywood superstar, Amitabh Bachchan’s investment of 10000 sq ft became talk of the universe, inventory was exhausted.In the first two phases, 25 percent of the participation was from the Indian diaspora spread across 15 countries including the top three -USA, UAE and Singapore. Keeping in view the pent-up demand from the Indian diaspora, third phase has been launched.

HoABL’s global marketing event for ‘The Sarayu’, Ayodhya highlighted an immersive augmented realty display at the largest frame in the world- 150m tall Dubai Frame, one of Dubai’s most iconic structures. In Times Square Newyork City, a video display and an on-ground activation brought Ayodhya’s heritage to the heart of NYC, connecting global audience to the splendour of Ayodhya. Additionally, a spectacular drone-show illuminated the skies of Delhi-NCR, celebraeing Ayodhya’s historical and spiritual significance.

By showcasing Ayodhya’s high potential as an iconic spiritual centre and an infrastructure hub attracting global investments, HoABL hopes to cash in on the appeal of Ayodhya among Indian diaspora, promising them unique lifestyle in the global spiritual capital.