- The concept of rental villas which includes holiday homes, long-lease villas, motels, plantation bungalows, beach homes, vintage havelis, etc is thriving in India. The country’s diverse landscape which includes scenic sea beaches, picturesque valleys, verdant hills, nature reserves, tranquil deserts, etc, making it a perfect place for branded rental home communities to proliferate.360 Realtors lists 10 top trends in branded rental villas.
- Urban peripheries which are blessed with tranquil environs and are within the approachable/short-distance travel from the urban centers, are also becoming new hubs of rental villas and vacation homes.
- Traditional hotel companies are venturing into the space, lured by its long-term potential. IHCL, the parent company of Taj Hotels, has launched Ama Trails & Stays, a new brand specializing in homestays and plantation trails.
- Premium homestays are emerging as a niche segment with high-yield potential. Though the investment in the segment is high , it is still lower than a full-fledged hotel or a resort.
- With the entry of new developers, mainstay hospitality brands, operators, online aggregators, tech-enabled investment platforms etc, the segment that had for long remained unorganised, is now getting organized.
- The demand for alternate stays is no longer just limited to metros. Sizeable demand also comes from other cities such as Ahmedabad, Indore, Surat, Hyderabad, Chandigarh etc.
- Single-owned properties, fractional and timeshare concepts are also picking up.
- The growing volume of HNIs, corporate honchos, technopreneurs and affluent solopreneurs are investing heavily in second-home properties not just for personal use but also for leasing out for recurrent income.
- Property owners and management companies can use analytics, data science , and IoT to provide personalized services besides enhancing their offerings.
- Technology is bringing property owners, management companies and renters closer through seamless communication.
- Homestays near the city are handy for social gatherings and family functions. They are also a convenient option in offbeat and remote destinations.
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