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Market Update

Premium homes drive Indian housing market amid 12% dip in total sales: JLL Report

Housing market
Email :25

India’s housing market witnessed a notable shift toward premium housing in the first nine months of 2025, even as total residential sales fell 12% year-on-year to 202,756 units, according to a report by JLL. Homes priced at ₹1 crore and above recorded a 4% annual growth, led by the ₹1.5–3 crore segment, which saw demand surge by around 10% compared to the same period last year.

While overall sales volumes were impacted by high property prices, monsoon-related seasonality, and pre-festive sluggishness, the report highlights strong underlying fundamentals and rising appetite for premium living. In contrast, sub-₹1 crore homes saw demand plunge 30% year-on-year between January and September 2025.

Consistent with the nine-month pattern, India’s top seven cities posted a 9% Y-o-Y and 2% Q-o-Q sales decline in Q3 2025, totaling 67,980-unit sales, except Pune and Chennai which posted 14% and 13% Y-o-Y growth when compared to Q3 2024  Despite the temporary slowdown, Bengaluru, Mumbai, and Pune each exceeded 12,000-unit sales during the quarter, together representing approximately 63% of total Q3 sales—an increase from their 60% share in Q3 2024. The premium segment showed marginal Y-o-Y growth in sales during Q3 2025, however homes priced within INR 1.5-3.0 crore experienced 14% Y-o-Y growth. Demand in the sub-INR 1.0 crore range decreased by 23% Y-o-Y compared to the same period last year.

“January-September 2025 showed a shift toward a “value-driven” market with premium housing demand driving overall sales despite 12% Y-o-Y drop-in total units sold. Interesting to note, demand for projects launched during the same quarter has been witnessing sustained momentum, with Q3 2025 following this trend. Even for the period between January to September 2025, approximately 24% of sales were contributed by properties launched during the first nine months of 2025, marginally higher than the share observed during January-September 2024.” said Dr. Samantak Das, Chief Economist and Head of Research and REIS, India, JLL.

Construction cost hikes dampen new housing project launches

“While premium housing saw strong demand, developers were cautious with new mid-range and affordable launches where demand has been sluggish over the last few quarters. Q3 2025 brought 70,915 new homes to market, totalling 225,001 units for first nine months—down just 1% annually. Kolkata, Chennai, Pune, and Bengaluru recorded strong annual growth in launched units. Slower launches helped stabilize inventory and improve absorption, showing market maturation,” said Siva Krishnan, Senior Managing Director (Chennai & Coimbatore), Head – Residential Services, India, JLL.

Premium housing segment price growth offsets overall sales volume decline

Home prices in India’s seven major cities maintained their upward trajectory in Q3 2025, posting annual increases ranging from 6% to 16%. Kolkata topped the list with 16% growth, followed by Chennai at 14%, while Delhi NCR and Bengaluru both recorded 13% growth. Developer focus on higher-margin premium developments, elevated construction costs, and sustained buyer demand drove broad-based price appreciation across all key markets.

Outlook: Sustained growth trends expected to prevail

The Indian housing market is moving toward a balanced phase after strong growth, as rising property prices create affordability concerns and sales slowdown. Home prices will keep rising due to strong luxury demand, low inventory, and developers’ pricing power, even as sales moderate. Overall volume growth will slow, but luxury and premium segments will drive the market. Average transaction values will continue growing as buyers prefer high-end properties. Major listed developers are gaining market share through strong brands and execution skills, while others are expanding from luxury into mid-income projects to reach more buyers and reduce risk. Government support will continue, and investor confidence remains strong with steady private equity and foreign investment flows.

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