Mahindra Holidays & Resorts India Limited is entering a new chapter in leisure hospitality with a ₹1,000-crore investment to launch a standalone hotel business under a new brand—Mahindra Signature Resorts.

Approved by the Board on 19 November 2025, the venture marks the company’s first major move beyond its Club Mahindra membership model, signalling a strategic expansion into regular, bookable leisure stays, according to a report by AngelOne.

The company will run this business through its wholly owned subsidiary, Mahindra Hotels and Residences India Limited, and the hotels will operate under a new name, Mahindra Signature Resorts. 

Separate Business from Holiday Ownership 

At present, Mahindra Holidays mainly offers holiday ownership through memberships under Club Mahindra. The filing states that the new business will operate independently and will not be tied to the membership model.  

It is intended to widen the company’s presence in the tourism sector by adding hotels that can be booked like regular stays. The investment will mainly be used for building and setting up this new business line. 

Formation of Mahindra Signature Resorts 

The hotels under Mahindra Signature Resorts will be positioned in the leisure travel segment. The subsidiary will be responsible for managing expenses, expansion and development related to this portfolio. No property locations or detailed project timelines have been disclosed at this stage, apart from the expected investment size and the confirmation that the brand will be developed under the new subsidiary. 

Updates to the Existing Club Mahindra Brand 

Alongside this move, the company has shared changes to its current operations. Club Mahindra will take on a new identity, Club M, and will work on increasing resort capacity. Mahindra Holidays has reported a goal of reaching 10,000 keys by FY30.  

It also plans to introduce a service programme called Keystone, which will offer additional facilities, including concierge services and flexible plans for customers. 

Current Resort Operations 

As of September 30, 2025, Mahindra Holidays operated 118 resorts in India and abroad. Its European subsidiary, Holiday Club Resorts Oy, manages 33 properties, including spa resorts located in Finland, Sweden and Spain. 

Conclusion 

The company’s approval is the start of a new hospitality business that will run separately from its holiday ownership model, while its existing network will continue to expand with planned changes to capacity and branding.