IKEA is expanding its digital reach in India with the launch of online deliveries in Goa, reflecting the growing role of e-commerce in its business. With more than 30% of its sales already coming from online channels, the company sees Goa as a key market driven by strong consumer and hospitality-sector demand.

Starting December 16, customers can shop from a range of over 6,400 products via the IKEA app, the IKEA.in website, or shop-by-phone assistance, the company said.

With over 30% of sales coming from online channels, Goa is an important step in deepening its digital footprint. There are already nearly 10,000 IKEA family members from Goa, and with this launch, IKEA expects a further boost in sales from this market, the company said in a statement.

This launch is driven by strong search interest and sustained demand from Goa, particularly from the state’s food, hospitality and BnB segments. Customers will be able to receive their orders within 3–7 days. Alongside fast deliveries, customers can access planning, assembly and installation services, long-term warranties of 5–25 years across various furniture categories, and a 365-day return policy, the company said in a statement.

“Life at home in Goa has its own character, which is rooted in community, food, celebration and a love for easy living. Over the past year, we’ve seen a clear rise in demand from Goa through app downloads, social media enquiries and B2B interest from cafes, hostels, restaurants and BnB owners. We’re now excited to bring our thoughtfully designed range to families, young audiences, holiday-home owners, and new businesses. From outdoor furniture and hosting essentials to smart storage and festive collections, we hope IKEA becomes a part of the way Goans live, gather and create memories,” said Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India.

Nationally, IKEA welcomes 300 million visitors across channels and has a strong base of 2.7 million IKEA family members.