ITC Hotels Limited on Wednesday announced the signing of its 25th property under the Storii brand, following a definite agreement for the 43-room ‘Storii by ITC Hotels Guwahati’ within the Amchong Tea Estate of Assam, PTI reported.

Anil Chadha, Managing Director, ITC Hotels, said, “North East India represents one of the country’s most interesting tourism frontiers. We are committed to supporting its growth by enriching supply in the region’s branded hospitality space.”

Ananya Khemka, Partner at Bhauram Jodhraj, the firm with which ITC executed the agreement for the property, said, “The Amchong Tea Estate has been the heart of our family’s legacy for four generations. Collaborating with ITC Hotels to introduce Storii to this part of Assam felt natural”.