NoBroker, India’s leading proptech unicorn and a one stop shop for all real estate services, has forayed into the fast-growing beauty and personal care segment through Zivora, its dedicated at-home beauty services brand. Having established a strong foothold in home services over the past several years, NoBroker is now scaling Zivora to tap into one of the largest and most frequently used categories within the home services market.

The launch builds on NoBroker’s strong presence in home services, where the company already delivers nearly 2 lakh service requests every month across categories such as home cleaning, painting, AC servicing, plumbing, electrical repairs, and appliance services.

“At NoBroker, we see beauty services as one of the largest opportunities within the home services industry, accounting for nearly 50% of the overall industry’s revenue. The category is driven by significantly higher repeat usage compared to other home service segments. While services such as deep cleaning or repairs are required only a few times a year, salon services are typically booked once or twice every month, making it one of the highest-frequency consumer categories. This recurring engagement gives us a strong opportunity to build long-term customer relationships. Over the last several years, we have built deep expertise in delivering reliable services at customers’ homes. Beauty services were the next natural extension of that journey.

Women are often the primary decision-makers for household services, and with Zivora, we want to offer them premium salon-quality experiences. Consumers today increasingly value convenience without compromising on quality, and that’s exactly what Zivora aims to deliver,” said Amit Kumar Agarwal, Co-founder & CEO, NoBroker.

The company believes the market remains significantly underpenetrated. Despite rapid growth in home services, organized at-home beauty services continue to have low consumer adoption.

Internal insights indicate that fewer than 10% of apartment households have ever availed professional at-home salon services, leaving substantial headroom for growth as more consumers embrace convenience-led services.

To ensure service quality, NoBroker has invested heavily in professional training infrastructure.

The company has established dedicated training centres in Bengaluru, where over 200 beauty professionals have already been trained.

Technology continues to remain central to the offering. Zivora leverages AI-driven demand forecasting to better predict customer requirements, optimize appointment availability, reduce missed demand, and improve workforce productivity. AI also provides performance insights to service professionals, helping them improve service quality and maximize their earnings.

Unlike several players pursuing heavily discounted instant-service models, NoBroker said Zivora will focus on building a sustainable and profitable business.