IHG Hotels & Resorts on Tuesday said it has signed a management agreement with Vrindam Developers Private Limited for the development of voco Vrindavan, a 130-key hotel scheduled to open in the first quarter of 2031.

The signing reinforces IHG’s focus on expanding its portfolio across high-potential destinations, with Vrindavan’s strong pilgrimage appeal and growing visitor base creating an opportunity for quality branded hospitality. Located in the Braj region, Vrindavan and neighboring Mathura welcomed more than 90 million visitors in 2024, up from 79 million in 2023, with arrivals expected to reach 110 to 140 million annually over the next decade. Strong connectivity to Delhi NCR, Agra and Mathura, alongside ongoing infrastructure development including the Banke Bihari Corridor and improved expressway links, is expected to further support the destination’s growth.

voco offers a premium experience that combines the informality and charm of an individual hotel with the quality and reassurance of a global brand. Known for its thoughtful, unstuffy approach, the brand brings distinctive character, thoughtful touches and consistently premium guest experiences, centered around its hallmarks of ‘Come on in’, ‘Me time’ and ‘voco life’.

“We are delighted to partner with Vrindam Developers Pvt Ltd on their first hospitality venture and look forward to bringing the voco experience to Vrindavan,” IHG Hotels & Resorts Managing Director, South West Asia, Sudeep Jain said.

The development will add to IHG’s growing presence in the region, alongside an upcoming Holiday Inn Express in nearby Mathura, further strengthening its presence across the Braj tourism circuit.

The signing underscores IHG’s focus on expanding its premium portfolio in high-potential destinations, bringing voco’s distinctive character and thoughtfully relaxed hospitality to one of Uttar Pradesh’s prominent pilgrimage destinations, while creating a quality branded hospitality offering for the region’s evolving visitor base.

IHG currently has 53 hotels operating across seven brands in India and a strong pipeline of 110 hotels due to open in the next 3-5 years.