Ajmera Realty has announced its formal entry into the luxury residential segment with the launch of its Luxury Collective, unveiled through a distinctive gold brand identity. Created exclusively for the company’s premium developments, the gold emblem represents an endorsed sub-brand—“By Ajmera”—signalling a refined evolution of the developer’s five-decade legacy into a more authored, experience-led expression of luxury living.

The gold emblem embodies elegance, permanence, and distinction. More than a visual marker, it reflects Ajmera Realty’s belief that luxury today is not an indulgence, but an experience shaped by thoughtfulness, balance, and wellbeing. For over five decades, Ajmera has shaped pin codes that have gone on to define neighbourhoods and cities across India. The introduction of the gold identity builds upon this legacy, elevating it into a rarified residential realm guided by global sensibilities, architectural authorship, and meticulous attention to detail. Each “By Ajmera” development in the Luxury Collective is conceived as a singular idea, never repeated, never templated, with generous spaces, absolute privacy, and meticulous craftsmanship.

The gold logo also anchors a refined endorsed sub-brand approach, allowing Ajmera Realty to retain the trust it has built over 57 years while addressing a more discerning audience, individuals who recognise originality without explanation, value discretion over display, and seek depth over scale.

Commenting on the brand’s entry into the luxury space, Mr. Dhaval Ajmera, Director – Corporate Affairs, Ajmera Group, said, “Today, luxury is defined by thoughtfulness and authenticity. Our entry into the luxury segment is driven by a desire to create spaces that feel personal, purposeful, and timeless. The gold identity reflects our belief that luxury is an experience, one that elevates everyday living by seamlessly bringing together design, comfort, and wellbeing. For over 57 years, Ajmera Realty has built homes for everyone. As we step into luxury, our focus remains the same: making refined, meaningful living accessible across segments.”

Looking ahead, Ajmera Realty plans to introduce luxury developments bearing the gold identity across select micro-markets in Mumbai and Bengaluru. Each project under the Luxury Collective endorsed “By Ajmera” will reflect the same gold standard of elegance, restraint, and experiential living, reinforcing the brand’s commitment to evolving with its audience while remaining rooted in trust.