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      • Anvita Group announces 10:90 scheme; plans 11,000 homes across Andhra, Telangana
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      Anvita Group announces 10:90 scheme; plans 11,000 homes across Andhra, Telangana

      Anvita Group
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      Realty developer Anvita Group has unveiled an aggressive growth roadmap combining domestic scale-up with international market entry, signaling its intent to position itself among emerging mid-to-large real estate players. Company Chairman Boppana Achyuta Rao disclosed that it currently has 10 million sq. ft. under construction—equivalent to roughly 4,200 housing units—while an additional 20 million sq. ft. is in various approval stages, taking its total near-term pipeline to 30 million sq. ft.

      As part of its domestic expansion strategy, the firm plans to launch five projects totaling approximately 11,000 units across Hyderabad, Visakhapatnam, and Vijayawada, with targeted delivery timelines extending through 2029. Management indicated the upcoming developments will incorporate international-standard specifications, with design inputs driven by customer feedback related to layouts, amenities, and community infrastructure.

      Internationally, Anvita has initiated its first overseas residential venture in the United States, launching a 17-acre residential community in Dallas. The company is also setting up a corporate office in Dallas. The company is simultaneously planning a large-scale 500-acre U.S. project featuring about 1,700 villas. In the Middle East, it confirmed entry into Dubai with a new real estate development scheduled for launch later this year. Executives said the global push is intended to diversify revenue streams and build brand credibility beyond India.

      To stimulate demand in the domestic residential market, Anvita introduced a “10/90” payment model under which buyers pay 10% upfront and begin EMI payments only after possession, with the developer servicing interest costs during construction. The company believes this structure could broaden affordability for customers managing existing loan obligations. Company brand ambassador, Actor Nandamuri Balakrishna launched the 10:90 scheme.

      Among its ongoing flagship projects is “Anvita High 9,” a nine-tower residential complex featuring 2,200 apartments connected by a 1.6-km skywalk, positioned as a first-of-its-kind concept in the country. Other developments include a premium villa community and a large residential project emphasizing open green spaces.

      Operationally, Anvita reports serving about 1,800 customers, employing 300 staff directly and supporting roughly 6,000 indirect jobs. The company expects its direct workforce to exceed 1,000 and indirect employment to reach 15,000 within three years, underscoring the scale of its planned expansion.

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