Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has achieved bookings exceeding ₹1,600 crores for its luxury project, Birla Arika Phase 2 in Sector 31, Gurugram. Nearly 97% of the residences—152 of 156 units—were sold within a month of launch, underlining strong buyer confidence in the brand’s luxury developments in Gurugram.

Birla Arika is a luxury residential development strategically located in Central Gurugram, one of the city’s most established and well-connected residential micro-markets. The strong performance of Phase 2 reflects a broader shift in buyer preferences toward spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations. Envisioned as a low-density community, the project features four exclusive clubs, each offering distinct and immersive lifestyle experiences tailored to diverse resident needs.

Commenting on the strong response, K.T. Jithendran, MD & CEO, Birla Estates, stated, “Birla Arika has been conceptualised with a clear focus on design-led differentiation — from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today’s luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market.”

Located in Sector 31, the project benefits from seamless connectivity to key commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar, while also enjoying proximity to well-established social infrastructure, including reputed educational institutions, healthcare facilities, and retail destinations. Its central location and mature ecosystem continue to position it as a preferred residential address within the NCR region.

Birla Estates continues to strengthen its presence across NCR through a growing portfolio of premium and luxury residential developments, witnessing strong homebuyer demand across its projects. Reflecting this sustained momentum, the earlier phase of Birla Arika recorded exceptional traction, with Phase I achieving sales of approximately ₹3,000 crores. This momentum was further reinforced by the recent launch of Birla Pravaah in Gurugram (Sector 71), which achieved a 24-hour post-launch sell-out with bookings exceeding ₹1,800 crores, underscoring rising buyer confidence in Birla Estates’ luxury residential offerings in the NCR market.