‘SHAHRUKHZ by Danube’, the AED 2.1 billion commercial tower named after Bollywood icon Shah Rukh Khan, has achieved a historic milestone with a complete sell-out on launch day. Unveiled in Dubai following its viral pre-launch in Mumbai, the premium development witnessed overwhelming demand as more than 6,000 guests — including SRK himself, global business leaders, and top real estate stakeholders — gathered at Expo City for its grand launch.

With 488 units and over 35 amenities, the project cements Danube’s position as one of the region’s most influential developers and marks a landmark collaboration between two industry trailblazers.

“The record-breaking success of ‘SHAHRUKHZ by Danube’ is a proud moment for us. This overwhelming response is a clear reflection of the project’s unmatched value – from its prime location with seamless access to Dubai’s key destinations, to its world-class amenities and thoughtfully crafted design inspired by global luxury standards. Every element of this tower was envisioned to offer a lifestyle that stands apart, and the demand we witnessed confirms that we have delivered something truly exceptional to the market,” said Rizwan Sajan,  Founder & Chairman of the Danube Group.

This celebratory launch at Dubai Exhibition Centre, Expo City, was attended by over six thousand guests, including leading personalities from the UAE, top creators, influential business leaders, prominent real estate stakeholders, and global media.

‘SHAHRUKHZ by Danube’ marks a landmark collaboration between two trailblazers who have dominated their respective industries for more than three decades. Set to illuminate the Dubai skyline, this premium commercial tower will rise majestically on the Sheikh Zayed Road, emerging as a prestigious address for global entrepreneurs, innovators, and visionaries. With more than 35 amenities under one roof, the tower is thoughtfully designed to elevate professional life and seamlessly enhance work–life balance for its occupants.

Expressing his gratitude at the launch, Shah Rukh Khan said: “To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together. Dubai has always embraced me with warmth – it’s a city built on courage, imagination, and the belief that nothing is impossible. ‘SHAHRUKHZ by Danube’ reflects that very spirit. I’m grateful to be associated with Mr. Rizwan Sajan and Danube, a brand that continually pushes boundaries and inspires people to dream bigger.”

Echoing this sentiment, Rizwan Sajan added: “Shah Rukh Khan and Danube share a parallel journey – both starting modestly more than three decades ago, driven by the belief that passion and persistence can rewrite destinies. Shah Rukh transformed his dreams into a global legacy, a philosophy that resonates deeply with our growth at Danube. ‘SHAHRUKHZ by Danube’ brings together these two stories of determination and aspiration, standing as a global testament to vision, value, and the limitless power of dreaming without boundaries.”

Meanwhile, speculation is rife about whether a ‘SHAHRUKHZ by Danube 2.0’ is in the works. Playing along, Rizwan Sajan teased the crowd with SRK’s classic line: “picture abhi baaki hai mere dost.”

Spanning over 1 million square feet of built-up area, ‘SHAHRUKHZ by Danube’ represents an iconic fusion of luxury, innovation, and star power. The tower sets a new benchmark for premium commercial real estate in Dubai, combining world-class architecture with an address inspired by the King of Bollywood. With units starting at AED 2 million, the development will comprise 488 units, bringing its total valuation to AED 2.1 billion.

The premium business tower boasts more than 35 world-class amenities, including a sky pool, a dedicated helipad for air taxis, valet services, and exclusive executive lounges – each crafted to redefine productivity, prestige, and professional excellence. Its prime location also offers exceptional proximity to Dubai’s most iconic destinations, including the Burj Khalifa, Dubai International Airport, and the Gold Souk.

With its signature 1% monthly payment plan, Danube continues to democratize property ownership in one of the world’s most aspirational cities. The project reaffirms the brand’s commitment to offering luxurious, high-value investments without compromising on accessibility.