Gera Developments has launched India’s first WellnessCentric Homes™, a pioneering residential concept that integrates design, science, and lifestyle services to make holistic wellness a part of everyday living. Building on its legacy of innovation with ChildCentric Homes, the developer now introduces a new way of life where wellness is measurable and sustainable, supported by curated fitness and mindfulness programs, evidence-based design, and community-driven engagement. Actor Hrithik Roshan joins as brand ambassador, embodying the philosophy of balance and discipline that lies at the heart of Gera’s latest innovation in modern living.

Thoughtful layouts, pure air, balanced light, and wellness zones come together with guided programmes and community spaces that fuel the body, restore the mind, and lift the spirit. Gera’s WellnessCentric HomesTM reimagine modern living by integrating wellness into both design and daily life. The concept moves beyond merely amenities and is anchored in wellness design, wellness amenities and expert-led services to deliver measurable wellness outcomes: better sleep, more daylight and mindful movement, bringing thought and rigour to what was once an intangible lifestyle goal.

Residents will have access to yoga and Pilates sessions, aqua aerobics, nutrition consultations, personal fitness coaching and community wellness initiatives delivered through partnerships with wellness experts.

Rohit Gera, Managing Director, Gera Developments, said: “From ChildCentric® to WellnessCentric HomesTM, Gera Developments continues its journey of transforming homes from static spaces to intuitive ecosystems that enable residents to thrive. In today’s fast-paced life work has followed us home. Time for ourselves has shrunk. And while wellness continues to be desired, it is rarely sustained. We call this wellness inertia, and we set out to enable consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.

Gera’s WellnessCentric HomesTM are designed around measurable outcomes from better sleep to balanced living and supported by a service ecosystem that integrates design, science, and lifestyle management. At the heart of it lies our vision of enabling residents to live unstoppable.”

At the heart of the project lies the proprietary ‘3-tier Habit Infrastructure’, a framework that helps residents adopt and sustain wellness through:

Nudge – prompting healthy habits through design

Support – continuous expert guidance and community programmes

Sustain – flexible, personalised plans that encourage lifelong wellness

Adding resonance to this vision, Gera Developments announced Hrithik Roshan as the brand ambassador for Gera’s WellnessCentric HomesTM. Known for his discipline, balance, and commitment to holistic fitness, Roshan perfectly mirrors the philosophy of the concept.

Actor and Gera WellnessCentric HomesTM’ brand ambassador Hrithik Roshan shares, “At the end of the day, we all are aspiring to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the epicentre of design, and that’s what makes the WellnessCentric HomesTM such a masterpiece. They represent the future of living, spaces that inspire balance, mindfulness and purpose every day. I wholeheartedly endorse their vision and I’m proud to represent a brand that is changing how we experience our home & everyday life.”

Speaking about the partnership, Rohit Gera, said, “Hrithik’s association with Gera’s WellnessCentric HomesTM goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act, but a way of life and that alignment makes this partnership truly meaningful.”

Through Gera’s WellnessCentric HomesTM, the company extends its vision of innovation and customer-first thinking, envisioning homes not just as places to live, but as dynamic environments that support healthier, happier and more connected lives.