Growth Housing, the affordable housing platform of The House of Abhinandan Lodha (HoABL), has successfully completed the allotment of 1,419 homes at its debut residential development in Naigaon, Western Mumbai, on September 28, 2025. Conducted entirely through a digital-first, online-only model, the allotment process underscores HoABL’s attempt to redefine affordability by combining aspiration, quality and connectivity at price points aimed at first-time homebuyers.

The strong response to the project, coupled with timely payments received for nearly 80% of the allotted apartments in the first phase, reflects robust buyer confidence in the developer’s technology-led, transparent approach.

The allotment was conducted entirely online, ensuring a transparent, simple, and seamless experience. Registered customers could log in to their accounts, verify eligibility, and participate digitally. Once allotted, homebuyers immediately received a digital allotment letter — also being delivered physically to their homes or presented at a forthcoming Mega Allotment Event. Customers were notified across email, SMS, WhatsApp, and their portal dashboard.

The allotment process was designed in three clear stages:

• Stage 1: Registration & KYC – Applicants completed online KYC by uploading documents such as PAN and Aadhaar.
• Stage 2: Online Documentation – Buyers filled KYC forms and prepared for payment, with guidance available digitally.
• Stage 3: Allotment & Next Steps – On 28th September, allotment was announced digitally, with allotment letters instantly available. Buyers were then guided through payment schedules, agreement execution, and registrar procedures, many of which are now enabled online.

The company has received payments for 80% of  the apartments that were allotted in the first phase as per the payment schedule.

Of the homes allotted, 51% were 1 BHKs and 49% were 2 BHKs. To further support customers, Growth Housing has tied up with leading banks including SBI, HDFC Bank, Axis Bank and premier Housing Finance Companies including Bajaj Housing Finance, ICICI Home Finance IIFL Housing Finance and Tata Capital Housing Finance have completed Advance Processing facility (APF) ensuring buyers enjoy easy home loan access.  Some of these lenders have also offered special discounts on Processing fees.

Commenting on the successful allotment, Abhinandan Lodha, Chairman, HoABL, said: “We thank our customers for their overwhelming response and their belief in our online model, perhaps the first ever in the globe. We wish we had more inventory to offer, as the sense of being left out among those who could not be allotted a home was far stronger than the joy of those who were successful. Our endeavour now is to focus on the project to ensure it is delivered before time, with the quality that HoABL is known for. We hope this development and the Online only Model with no sample flats, no sales team and effective use of AI becomes a benchmark for all our future projects.”

Customers who were not allotted a home will be notified officially and refunded directly to their source accounts, with acknowledgement receipts. They will also receive guidance on future opportunities, including early waitlist access for upcoming launches.

With this successful allotment, HoABL’s Growth Housing has set a new standard for affordable housing in India — combining transparent processes, technology-led customer experience, financial accessibility, and world-class community living.

“We would like to take this opportunity to thank all our stake holders especially our customers, Banks and the HFC’s  for reposing their trust in the House of Abhinandan Lodha as this was a first of its kind seamless transaction with our customers completely online with No sales staff, No Sample flats, No Site visits thereby saving huge cost  which will translate into the quality of products which the House of Abhinandan Lodha is renowned  for and something we could dare to do anticipating the trust and support of all the stakeholders.”

This development is a joint development agreement with Mittal Builders, a reputed name with a legacy of delivering landmark projects across Mumbai. The partnership combines Mittal’s on-ground expertise with HoABL’s digital-first approach and brand trust, ensuring that Growth Housing’s debut offering is both credible and transformative for the affordable housing segment.

“We plan to launch the 2^nd phase of apartments around the first week of February 2026. This would be another opportunity for our prospective customers who could not be allotted in the first phase may be because of their choice of apartment be it size, floor etc,” he added.