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Homebuyer confidence strong across all price segments: Prestige Estates CEO

Prestige Estates CEO
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Prestige Estates CEO (West) Tariq Ahmed says homebuyer sentiment is running strong across price segments, with customers comfortably committing to long-term loans—even for apartments costing up to ₹100 crore.

His comments come as the developer leads listed players with ₹18,143 crore in pre-sales in the first half of FY26, HT Real Estate reported.

Bengaluru-based Prestige Estates was in the news recently for emerging as the leading listed player, reporting pre-sales of ₹18,143.7 crore in the first half of the ongoing financial year (FY26) between April and September. India’s 28 major listed real estate companies sold properties worth nearly ₹92,500 crore during the same period.

DLF Ltd, the country’s largest realty firm in terms of market capitalisation, stood in second position, with pre-sales of ₹15,757 crore. Mumbai-based Godrej Properties clocked sales bookings of ₹15,587 crore, while Lodha Developers sold properties worth ₹9,020 crore during the April-September period of FY26.

According to Ahmed, there is a positive momentum overall in the country.

“You look obviously outside of the geopolitical environment that continues to change. I think India remains reasonably buoyant; the markets have gotten a little skittish here and there. However, I believe wealth creation in a broad sense is robust. The economy is stable, and the political environment within India is stable. So, you know, obviously, putting aside anything massive geopolitically, I think, we are in a good place, and we see these positive winds continue for a few more years for sure,” Ahmed said.

According to Ahmed, he is an eternal optimist on the market. “I take a temperature check from our customers. There’s positive momentum. People are committing. So, let me put it in a different way from a non-metrics qualitative standpoint. When we meet our high-end luxury customers, there are people willing to commit over five years, paying up to ₹100 crores for an apartment comfortably,” said Ahmed.

Ahmed said that at the same time, people in the ₹1 crore to ₹5 crore bracket are also willing to take out long-term loans to service their homes, which suggests to me that there is a lot of positivity in terms of their ability to service long-term liabilities.

“So, I think that suggests a very good green shoot type environment where people are positive. I think we are in a good place in the market,” Ahmed said.

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