Isprava, India’s leading developer of luxury homes in non-urban destinations, has entered South Goa with the launch of its first project in Verna. This marks a strategic and significant expansion for the brand, which has already established itself as a pioneer in India’s luxury second-home segment with over 220 properties across North Goa, Alibaug, Coonoor, and Kasauli. Isprava’s approach for South Goa will be to build highly-curated, low-density and low-FAR projects. The focus will be to create a limited quantity of ultra luxury homes. 

South Goa continues to be at the forefront of India’s luxury second-home market. With the state experiencing steady appreciation in the luxury segment, South Goa has emerged as a strong investment destination. Increasingly, high-net-worth individuals are seeking wellness-driven, spacious, and nature-adjacent living experiences away from the bustling tourist circuits. Against this backdrop, Verna, which represents the tranquil, authentic and verdant side of Goa, has naturally become the perfect launchpad for Isprava’s entry into the South.

This project has been envisioned as an epitome of susegad living, designed to reflect Goa’s old-world charm while seamlessly integrating Isprava’s signature brand of refined luxury. Luca Vaddo features nine bespoke Vaddo homes while Isprava’s Oriana hosts two private villas, set amongst undulating natural contours, orchards and landscaped greens. Fully furnished and equipped, each residence is accented with bespoke handcrafted interiors and sustainable design practices, making each home within the project a timeless address. Isprava’s Oriana and Luca Vaddo provide privacy, strong investment potential, and a future-ready lifestyle proposition, making it an attractive address for both domestic and global investors.

Speaking on Isprava’s decision to expand into South Goa, Nibhrant Shah, Managing Director & Co-CEO, Isprava Group, said, “The timing to enter South Goa could not be better. Over the last decade, North Goa has seen tremendous growth and has now matured as a market. We believe South Goa represents the next strategic growth corridor. With steadily rising property values, increasing connectivity, and stronger buyer interest in tranquil yet well-connected destinations, South Goa offers long-term potential both for lifestyle and investment. Our project in Verna is the natural first step in our plan to tap this evolving opportunity.”

Dhimaan Shah, Executive Director & Co-CEO, Isprava Group, added, “As we enter South Goa, we are intentionally building a limited number of thoughtfully curated homes that prioritize space, privacy and craftsmanship over scale. Set against lush green landscapes and serene lake views, yet exceptionally well connected, this project reflects our belief that true luxury lies in thoughtful design, a deep relationship with nature, and the ease of living well”

With this launch, Isprava extends its brand promise of exclusivity, world-class design, and seamless homeownership to South Goa. This project redefines the idea of a luxury second home and also transforms South Goa into the country’s most coveted address for the truly discerning.