J Estates has announced its strategic entry into the senior living housing segment as part of its long-term growth and diversification plans. The company will develop three premium senior living projects in Gurugram, spread across over 8 acres and comprising more than 450 residential units, with an estimated Gross Development Value (GDV) of ₹2,100 crore. Designed as a multi-location, multi-format senior housing model, the initiative underscores J Estates’ commitment to creating purpose-driven residential communities that respond to India’s evolving demographic and lifestyle needs.

With India’s senior population growing steadily and lifestyle preferences changing across urban centres, senior living has emerged as a distinct and evolving residential category. The United Nations Population Fund (UNFPA) reports that the population of senior people in India (80+ years) will grow at a rate of around 279% between 2022 and 2050, creating a critical need for housing formats that combine independence, safety, wellness, and community living.

Industry assessments by JLL India and Knight Frank have also highlighted NCR, including Gurugram, as a key market for organised senior living due to its healthcare infrastructure, connectivity, and social ecosystem.

J Estates’ foray into this segment is motivated by a people-first philosophy, with a strong emphasis on dignity, comfort, and quality of life for senior residents. The company’s approach to senior living focuses on age-sensitive planning, wellness-oriented environments, and socially engaging spaces that encourage independence while offering reassurance and care.

Commenting on the development, Anil Godara, Founder and Managing Director, J Estates, said, “Senior living is about more than housing; it is about understanding life stages and responding with empathy and responsibility. Our entry into this segment reflects our conviction that seniors deserve thoughtfully designed environments that foster well-being, social connection, and peace of mind. At J Estates, we see this as a long-term commitment to building with purpose and sensitivity.”

The company’s decision to enter senior living also aligns with its broader commitment to responsible development. J Estates integrates environmental sustainability, inclusivity, and transparent governance into its planning philosophy, ensuring that communities are not only functional but also resilient and future-ready.

The company believes that senior living will play an increasingly important role in India’s residential landscape over the coming decade, and hence J Estates aims to contribute meaningfully to the sector by bringing structured planning, thoughtful design, and a deep understanding of resident needs.

This project serves as an addition to the company’s previously delivered world-class projects across domains such as integrated townships, commercial complexes and retails.