Omaxe Ltd., one of India’s leading real estate developers, has announced a ₹500-crore investment in Ludhiana with the launch of Omaxe Chowk, a large mixed-use high-street development aimed at bringing organised retail and luxury residential living together in the city. Strategically located at Ghumar Mandi, one of Ludhiana’s most prominent commercial and wedding shopping hubs, the project is envisioned as an integrated urban destination designed to modernise the traditional market experience.

The land parcel has been secured through a competitive bidding process conducted by the Rail Land Development Authority (RLDA) and is being developed on a leasehold basis. Spread across approximately 5.25 acres with a total investment of Rs. 500 crore, Omaxe Chowk seeks to bring scale, structure, and contemporary planning to an already high-footfall market.

The project reflects a broader shift in how cities engage with commercial spaces today, where shopping is increasingly part of a larger social and lifestyle experience. Conceived as a modern high-street market, Omaxe Chowk brings shopping, luxury residences, and celebrations together in one destination, with a strong focus on wedding shopping, jewellery, fashion, destination dining, and entertainment. The development has been planned to offer a more structured, comfortable, and engaging alternative to traditional market areas, while remaining closely aligned with Ludhiana’s established commercial culture.

Speaking on the announcement, Jatin Goel, Executive Director, Omaxe Ltd., said, “Ludhiana has always been an important market for Omaxe, shaped by strong enterprise and everyday commercial activity. With Omaxe Chowk, our objective is to create a destination that feels contemporary yet familiar, one that brings structure, luxury, ease, and comfort to the way people shop, dine, and spend time. A key focus has been walk-to-shop convenience, where seamless connectivity allows people to move easily from home to office and from home to retail and dining spaces. Consumers today are looking for destinations that offer not just choice, but also convenience, integrated luxury residences, and a welcoming atmosphere, and this project has been thoughtfully planned with those expectations at its core.”

The development will feature a well-balanced mix of premium retail shops, wedding and jewellery showrooms, fashion outlets, destination dining, and an entertainment zone, catering to both local shoppers and NRIs who frequently visit Ludhiana for wedding and occasion-led purchases. Omaxe Chowk is planned to host a large mix of brands and will include a dedicated flagship food and experience zone, Dawatpur, while positioning organised shopping as a core attraction alongside dining and entertainment. Details on brand participation will be announced closer to launch.

Planned with visitor comfort in mind, Omaxe Chowk will benefit from a two-side frontage, with access from Rani Jhansi Road on one side and College Road on the other, enhancing visibility and ease of entry. Positioned within Ludhiana’s established commercial zone, the location attracts a high concentration of serious, high-intent shoppers. The development will offer wide access roads, organised multiple entry and exit points, planned internal circulation, and parking for over 1,000 cars, addressing challenges commonly associated with traditional market areas. The project will also feature wide pedestrian walkways and heritage-inspired architecture with a modern design approach, creating a destination that is both functional and experiential.

Omaxe Chowk is expected to generate significant local employment during construction and create long-term job opportunities across retail, food and beverage, security, maintenance and facility management. By attracting brands, visitors and events, the development is expected to boost surrounding businesses, increase footfall in the area, and contribute to sustained economic growth in Ludhiana. As a PPP project, Omaxe Chowk is being developed under an agreement between RLDA and Ludhiana Wholesale Market Private Limited (a Wholly Owned Subsidiary of Omaxe Ltd.

The project is scheduled for delivery as per RERA timelines by June 2030. As Ludhiana continues to expand as a high-growth urban centre, Omaxe Chowk is envisioned as a long-term mixed-use development that brings together organised commerce and quality and luxury residential living, supported by modern infrastructure and experience-led planning. The project’s residential offering further strengthens its mixed-use character, adding long-term liveability and sustained urban value to the destination.

From residential neighborhoods to large-format urban destinations, Omaxe played a sustained role in India’s urban growth across 31 cities in 8 states, with a portfolio spanning residential, commercial, integrated townships and public-private partnership developments. Omaxe key projects include The Omaxe State in Dwarka, Omaxe Chowk in Chandni Chowk, World Street in Faridabad, Omaxe New Chandigarh, Omaxe Royal Residency in Ludhiana, Omaxe Hazratganj in Lucknow, Omaxe Sangam City in Prayagraj, Omaxe City 1 and 2 in Indore, and Omaxe Eternity in Vrindavan. In FY 2024–25, Omaxe Ltd. reported a consolidated total income of ₹1,637 crore.