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Hospitality

Planned Launches & Expansion to Boost Growth

Planned Launches & Expansion to Boost Growth
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Banking on new launches and strategic expansion plans in the South, Brigade Enterprises is expected to grow its pre-sales 2X , with collection set to touch INR 94 billion mark by FY 27.

According to a report by Motilal Oswal Financial Services, the company has posted a 36% CAGR in pre-sales over FY20-24 and is expected to deliver more than 24% growth during FY25-27, guided by strong launch pipeline and scale-up in Hyderabad and   Collections are expected to increase to INR94b by FY27, posting a 34% CAGR over FY24-27, which should translate into a cumulative operating cash flow of INR100b over the same period. Additionally, the commissioning of rental assets across geographies is expected to drive a 15% CAGR in rental income over FY24-27. The listing of its hospitality portfolio is also expected to bring additional cash into the company.

Presales to follow high growth trajectory 

Getting a boost from launches, pre-sales are expected to grow 2X.

In FY24, Brigade reported bookings of INR60b (launches contributed to 70% of the area). In 9MFY25, the company launched projects such as Citrine (50% sold), Gateway (66% sold), Vantage, and new phases from existing launches, totaling 7.5msf area (6.3msf of company’s share). Since Jan’25, the company has launched notable projects, including premium residential projects, Eternia (GDV INR27b) and Orchards (GDV INR3.8b), in Bangalore and an ultra-luxury project, Altius, in Chennai (GDV INR17b). These new launches strengthen the group’s presence in high-demand urban markets, aligning with the company’s strategy of delivering top-tier properties that cater to affluent buyers. The launch of these prestigious projects reflects the company’s ability to meet market demand for luxury living and mixed-use spaces. With the successful introduction of these projects, Brigade has effectively met its initial guidance of 4msf of launches in 4QFY25.

Brigade is expected to have a 24% CAGR in presales to INR115b by FY27, with a 10% CAGR in realization to INR10,700. This growth is estimated based on the robust launch pipeline of 15msf, as guided by the company with 12msf dedicated to residential, of which 4msf have been already launched since Jan’25. Overall, Bengaluru is expected to contribute 50-80% of presales. Launch volumes are expected to post a 34% CAGR over FY24-27, reaching 13.2msf by FY27.

Although Bengaluru has been crucial in Brigade’s success, the company has significantly broadened its presence by extending its operations in recent years,to other key cities, including Chennai and Hyderabad. This expansion is expected to account for 30-40% of the company’s presales in the near future Forty percent of total current land bank is for Hyderabad and Chennai. Additionally, the company is poised to further enhance its footprint in Kerala with the development of a World Trade Center (WTC), a project. The company also plans to continue to invest in Kerala for the long term to strengthen its position. Looking ahead, Brigade is preparing to enter the Mysuru market by FY26, signaling its continued growth and strategic expansions across the southern states of India.

The upcoming launches are expected to be the key growth drivers for Brigade, while the remaining bookings will be achieved through steady sales efforts, capitalizing on the brand’s robust market presence and stable demand for premium residential properties. About 85% of presales in FY27 are expected to come from new projects, while the remaining will come from stable sales.

 Future expansion to spur growth

Brigade will significantly expand its footprint in Kerala, Chennai and Bengaluru.It is set to expand in Kerala by developing a WTC in Thiruvananthapuram featuring 1.5msf of office space. The group has already signed and initiated the expansion of the WTC in Kochi Infopark with its third tower, bringing its IT infrastructure to 1msf. It also plans to invest INR15b in Kerala over the coming years.The company  has also signed a joint development agreement for a residential project of 1msf located in West Chennai with a GDV of INR8b. The project will be developed as part of a 1.5msf mixed-use development.The company has signed a definitive agreement to buy a prime land parcel located on the Whitefield-Hoskote Road, Bengaluru, to develop a residential project spanning 20 acres. The project will have a total saleable area of 2.5msf with a GDV of about INR27b and a total land cost of about INR6.3b through its subsidiary Ananthay Properties.

Overall, Brigade has added 8msf of land in YTD FY25 with a GDV of INR100b. There is still INR9b left to be allocated to land acquisition, and the company is currently evaluating potential projects for expansion in Hyderabad. These new developments will enhance the company’s existing pipeline and increase the visibility of future launches.

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