Branded land developer The House of Abhinandan Lodha (HoABL) has teamed up with Zepto, a quick commerce platform, to redefine how consumers discover land investments. This first-of-its-kind partnership combines Zepto’s hallmark of speed and convenience with HoABL’s mission to make land ownership accessible, transparent, and hassle-free.

Launched on the auspicious occasion of Janmashtami, the campaign brings premium plots in Vrindavan—the spiritual heart of India—directly to users via the Zepto app. While HoABL already offers a fully digital experience through its own platform for exploring, purchasing, and tracking land, the tie-up with Zepto takes accessibility a step further, enabling customers to engage with investment opportunities on an app they already use every day.

“We are on a mission to democratise land ownership for Indians with our fully seamless and transparent digital-first model. Our shared vision with Zepto to make our respective offerings easily accessible through a convenient process makes this partnership very natural,” said Saurabh Jain, CMO at The House of Abhinandan Lodha.

“With our own app and website already offering a convenient digital buying journey, this collaboration with Zepto widens our reach, making wealth creation through land investment even more easy and faster. We are very pleased that beginning the auspicious occasion of Janmashtami our customers can invest in land, with the click of a button anywhere in India, including our latest launch Vrindavan Global,” he said.

With just a few taps, users can browse available land, initiate an inquiry, and connect with a HoABL expert via video consultation, all within minutes. Importantly, HoABL’s payment structure is designed to be easy on the pocket. Buyers can begin with a small, fully refundable token amount that serves as an expression of interest, ensuring flexibility to step back at any stage if they choose. Subsequent payments are structured in a staggered manner, making land ownership more accessible and stress-free.

“The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s app lets customers explore, select and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop. Timed with Janmashtami, premium plots in Vrindavan are now discoverable on Zepto for a limited time—another step toward democratising land,” shared Chandan Mendiratta, Chief Brand & Culture Officer, Zepto.

The ZEPTO app simply ensures that you get connected within 10 minutes to a HOABL expert, who will guide you through the process on a video call end-to-end. To explore HoABL’s Vrindavan project offerings, a user can just type “land” in the search bar and will be directed to HoABL’s dedicated page.

Founded in 2020 by Abhinandan Lodha, HoABL has redefined real estate through security, technology, and transparency. In just five years, has sold about 11 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines. Currently, HoABL has around 30 million sq. ft. under active development. The brand has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.