Wellness-focused housing is fast emerging as a defining trend in India’s real estate market, with homebuyers increasingly prioritising healthier living environments and sustainable lifestyles. Developers are integrating features such as abundant green spaces, natural lighting, air-quality management systems, and wellness-centric amenities, which not only enhance day-to-day living but also drive strong market demand.

Industry experts note that such projects typically command a premium of 10–30% over conventional properties, as buyers perceive wellness living as both a lifestyle upgrade and a long-term investment. Millennials, dual-income households, and young professionals are leading this shift, willing to stretch budgets for homes that align with their values of health, sustainability, and overall well-being.

“Residences designed with wellness as a central feature are seeing stronger demand because buyers view health and sustainability as essential, not optional,” said D Kishore Reddy, CMD, Mana Projects.

Deep Vadodaria, CEO of Nila Spaces, added that these homes are being seen as a necessity rather than a luxury, especially in urban markets where lifestyle-related concerns are on the rise.

Millennials and young professionals are emerging as key drivers of demand.

“This segment prioritises mental and physical well-being, and they are willing to stretch budgets for homes that align with their lifestyle values,” said Jash Choraria, Vice President, Crest.

Mohit Ramsinghani, Business Head at Bombay Realty Wadia Group, noted that dual-income households are particularly receptive to wellness-oriented homes, balancing affordability with lifestyle aspirations.

Wellness real estate is being viewed as both a lifestyle upgrade and an investment asset.

Pawan Sharma, Managing Director of TRG Group, explained, “Wellness housing fuses purpose with profitability. Residents benefit from improved lifestyles, and investors gain homes that retain tenants longer and deliver better long-term returns.”

Echoing this, BK Malagi, Vice Chairman of Experion Developers, highlighted that international standards like WELL and design initiatives from institutions such as the Singapore University of Technology emphasise how air quality, lighting, and community spaces directly influence health and productivity.

Reports suggest wellness developments also perform well financially. Projects with integrated wellness and sustainability features often get higher rental yields, faster sales, and stronger resale values.

“Certified green and wellness buildings not only improve daily living but also offer measurable financial returns,” said Karishmah Siingh, President – Sales, Marketing & CRM, Sattva Group.

Ramsinghani added that in some premium markets, highly branded wellness developments can command price premiums of up to 25-40%.

Affordability continues to shape demand, particularly in tier-2 and tier-3 cities.

Experts note that developers are introducing scalable wellness amenities and flexible financing options to balance lifestyle features with cost considerations.

Deep Vadodaria highlighted that younger buyers are willing to prioritise wellness over purely cost-driven decisions, signalling a shift in consumer behaviour.