Gone are the days when women only shared the decision-making. Today, they are making independent, high stakes moves. Data from the latest ANAROCK (H2 2025) Consumer Sentiment Survey reveals a major shift:

Only 25% of women sought homes above INR 90 lakh in 2019. That number has skyrocketed to 61% today.

From essential stability to premium luxury, women are playing a major role in defining the Indian skyline.

A deeper dive into this trend shows that at least 37% aspiring women homebuyers look for properties priced between INR 90 lakh and INR 1.5 Cr, while 14% prefer homes priced between INR 1.5 Cr and INR 2.5 Cr. Interestingly, at least 10% prefer to buy homes priced >INR 2.5 Cr – a strong testimony to India’s proliferating women HNI contingent.

Move Over Gold, Real Estate is a Girl’s New Best Friend

Santhosh Kumar, Vice Chairman – ANAROCK Group, says, “The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets. For 66% of women, real estate is now the ultimate investment vehicle. While gold and FDs still have a place, the stock market – at just 3% – is barely on the radar. Women are not just saving for the future but casting it in concrete.”

While more Indian women than ever before pick housing as their winning ticket, gold is the next asset class ranking on their wish list. The yellow metal’s popularity among the polled women investors has risen from 8% in the H2 2019 survey to 18% in the H2 2025 edition. Their preference for fixed deposits currently stands at 13%.

Further, the end-use-to-investment ratio for women homebuyers stood at 71:29 in 2025, against 77:23 in the H2 2019 edition.

BHK Preference – Women Favour Bigger Homes

Bigger homes continue to dominate women homebuyer demand. The H2 2025 survey edition highlights that over 54% women participants prefer 3BHK homes, while 14% favour 4BHKs and above. Back in the H2 2022 edition, 50% women favoured 3BHKs while another 20% preferred 4BHKs and above.

“This not-so-stark contrast between the two periods clearly indicates that women homebuyers’ preference for spacious homes over smaller ones is not breaking news,” says Santhosh Kumar. “Interestingly, their interest in 1BHKs has shrunk further to 4% in H2 2025 against 8% in H2 2022.”

The survey – which polled 9800 participants of which 50% (4900) were women – also highlights that demand for newly-launched properties is on the rise – over 20% of the survey’s women respondents now prefer new-launch homes, against just 9% back in the H2 2019 survey. Their preference for ready-to-move-in homes has declined marginally to 32% in the H2 2025 survey, from 33% in H2 2019. Again, another clear indicator of a strengthening investment approach among India’s women property buyers. Since most new launches are by large and listed developers, women invest with confidence.