Experion Developers, a leading FDI-funded real estate developer, has announced the launch of Phase 2 of its luxury residential township, Experion Virsa, located along the Grand Trunk Road in Amritsar.

The launch follows the exceptional success of Phase 1, reaffirming strong market confidence in Experion’s vision for the region. Strengthening its long-term commitment to the city, the company plans to invest over ₹250 crore by the time Phase 2 is completed.

Commenting on the launch, B.K. Malagi, Vice Chairman, Experion Developers said, “Experion Virsa is our tribute to the spirited ethos of Punjab. As we launch Phase 2 and further our investment in this landmark project, we are committed to creating a home where vibrant tradition and contemporary comforts exist side by side.”

With a total area of ~93 acres, Experion Virsa ranks among Punjab’s most thoughtfully crafted residential communities. Strategically located on GT Road, NH 44, en route to the revered Darbar Sahib (Golden Temple), the township is meticulously designed to offer an international standard of living that remains traditional at heart, drawing essence from the culture of Punjab by reflecting its spiritual ethos in the entrance gate (representing Miri and Piri) and featuring five main ‘Chowks’—Raavi, Satluj, Beas, Chenab, and Jhelum—inspired by the five rivers of Punjab to foster community interaction and host festivals.