Growth Housing by The House of Abhinandan Lodha (HoABL) has introduced the Growth Investment Plan (GIP), a payment model unheard of, aimed at reshaping how Indians approach home ownership. Announced on April 8, 2026, this initiative seeks to make aspirational housing more accessible by significantly reducing the pressure of large upfront payments during the construction stage, while aligning with RERA norms.

The GIP model allows homebuyers to book homes at HoABL’s Naigaon project in Western Mumbai with far lower financial commitment. Typically, buyers would be required to pay around 45% of the property value as our projects is at an advanced stage of construction. However, under the 1% GIP structure, this is eased, enabling a more flexible, structured, and buyer-friendly payment journey. This approach is designed to help aspiring homeowners enter the real estate market without the usual financial commitments.  Major banks and HFC like State Bank of India, HDFC Bank and ICICI Home Finance have provided Advance Processing Facility (APF) approvals, even for this GIP plan, simplifying access to home loans. As part of this launch 1000 units are on offer; 1 BHK Growth Homes 323 sq ft starting at ₹34.99 lakhs+ and 2 BHK Growth Homes 485 sq ft starting at ₹52.99 lakhs+. These price points, combined with the innovative payment plan, position the project as an attractive opportunity for first-time buyers and investors alike.

Payment Plan

Adding credibility and visibility to the initiative, Mr. Amitabh Bachchan has joined as Growth Mentor as this innovative initiative aims to bridge the gap between aspiration and accessibility, making homeownership more attainable for many Indians.

The launch builds on the success of Growth Housing Edition 2025. In its first edition, 1,419 homes attracted 8,838 applications and were sold out within weeks.  All this happened through Agentic AI, without meeting customer with No site office, No salespeople, and No sample flat thereby saving a lot of unnecessary cost and adding value for the customers.   The project introduced a new category of housing, featuring tall towers, over 80 amenities, and integrated lifestyle and retail spaces designed for modern community living.

Abhinandan Lodha, Chairman of HoABL, stated, “I have always believed that a home is more than just shelter—it is a source of deep emotional comfort, a place one looks forward to returning to each day. As we had done in our branded land and vertical business, we could further innovate and come up with a unique GIP model, that addresses a key gap in the market by offering high-quality homes with convenience and trust. The strong response to the earlier phase validated both the demand and the company’s approach.”

Growth Housing Edition 2026 is set to redefine the real estate narrative – transforming homes into growth investments, and buyers into participants of a larger movement toward accessible, future-ready living.

The growth housing project at Naigaon (Western Mumbai) is being undertaken under a joint development agreement with Mittal Builders. Xanadu Realty is the knowledge partner for this project.