BPTP Limited has announced the appointment of Shalini Jha as Senior Vice President, Marketing. In her new role, she will lead the company’s marketing function, including brand strategy, communications, and customer engagement initiatives across its residential and commercial portfolio.

Shalini Jha brings over 22 years of experience across real estate, retail, hospitality, banking & finance, and public relations. Her career has been defined by an ability to build brands and develop integrated marketing strategies in competitive, consumer-driven environments. She has managed large marketing budgets and executed campaigns across brand building, digital marketing, partnerships, and experiential marketing. She has also actively engaged with industry bodies including CREDAI, ASSOCHAM, CII, NASSCOM, and FICCI.

Prior to joining BPTP, she served as Senior Vice President – Marketing at Krisumi Corporation, where she led marketing for the company’s portfolio. During her tenure, she was responsible for marketing strategy, campaign execution, and portfolio positioning.

Commenting on the appointment, Vishal Singh, Chief Human Resource Officer, BPTP, said, ‘We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”

On her appointment, Shalini Jha said, ‘I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”