Realty firm Ashiana Housing Ltd has announced the launch of its new housing project, ‘Ashiana Amaya’, in Dobo (New Jamshedpur), with an expected revenue potential of ₹350 crore.

The Delhi-based developer said the project marks a strategic expansion amid robust housing demand in the region.

The project, spread across 3.86 acres with a saleable area of about 4.64 lakh sq ft, will be developed under a joint venture model.

The upcoming project, comprising 230 homes, is expected to generate sales realisation of around Rs 350 crore.

The company will sell units at a price starting at Rs 1.34 crore, according to a statement.

The investment will be funded through a mix of self-funding and customer advances.

Delhi-based Ashiana Housing Ltd, one of the leading real estate developers in the country, has a portfolio of over 55 projects. It also focuses on development of senior living projects.