Chennai-based DRA Homes has launched DRA iHEART — the city’s first branded sea-view residential project in Navalur on OMR. Spread across 3.42 acres with 271 premium homes priced between ₹1.5 crore and ₹2 crore, the project blends construction quality, luxury brand finishes, and AI-enabled transparency to set a new benchmark for Chennai’s luxury housing segment.

The project integrates over 650 carefully selected premium-standard products – from foundation materials such as cement, steel and structural fittings to luxury brand finishes and amenities such as chrome fittings, designer tiles, high-end windows, stylish doors and an infinity-edge swimming pool. Together, DRA iHEART delivers an authentic luxury living experience in the INR 1.5 to 2 crore segment, a first-of-its-kind in Chennai.

In a pioneering first for the Indian residential real estate sector, DRA Homes has partnered with Slate AI, a global leader in construction intelligence technology. This exclusive collaboration enables real-time monitoring throughout every stage of iHEART’s construction, ensuring quality, transparency and timely project delivery. By harnessing AI-driven analytics and predictive insights, DRA Homes demonstrates its forward-thinking commitment, becoming the first Indian developer to integrate this advanced platform in a residential project.

The project features spacious 3 and 4 BHK homes (1,595-2,927 sq ft.) with select units including dedicated maid rooms. All homes are Vastu-compliant and designed for comfort, elegance and functionality within a Basement + Stilt + 19-floor structure that offers panoramic sea views.

Commenting on the launch, Ranjeeth Rathod, Managing Director, DRA Homes, said, “We are excited to launch Chennai’s first branded residences in the luxury segment, combining premium-standard construction with luxury brand finishes. iHEART delivers a distinctive lifestyle experience in the Rs. 1.5 to 2 crore range, fulfilling the luxury living aspirations of to-be affluent families. Partnering with Slate AI ensures we maintain the highest quality standards and timely delivery.”

Strategically located on the main road of Navalur, DRA iHEART offers unmatched connectivity to Chennai’s IT hubs, educational institutions, healthcare facilities, vibrant entertainment centres, and the ECR beach just a short drive away. Together, iHEART makes it a perfect choice for combining luxury living, work, lifestyle and leisure in one location. The project underscores DRA Homes’ unwavering commitment to trust, transparency and exceptional quality, ensuring residents make a lasting investment in a home of pride and value.