Pune-based Gera Developments is set to invest around ₹1,100 crore in a new housing project in the city as part of its broader expansion strategy. The company is entering the wellness-centric residential segment with an upcoming 8-acre project that will feature about 1,000 apartments across two phases. In the first phase, Gera will launch nearly 500 units, with prices starting at ₹1.25 crore.

Managing Director Rohit Gera said in an interview with PTI that the land cost for the project has already been paid, and construction will be funded through internal accruals.

He added that Bollywood actor Hrithik Roshan has been onboarded as the brand ambassador for the company’s wellness-centric homes. Building on this launch, Gera Developments is planning at least six more wellness-focused housing projects over the next few years.

In the first phase, the company will launch around 500 units for sale, with a starting rate of around Rs 1.25 crore per unit.

Asked about the project cost, Rohit said the investment would be around Rs 1,100 crore, including land.

The land cost is fully paid, and the company plans to meet the construction cost from internal accruals.

“We are planning to develop six more wellness-centric housing projects within the next few years,” said Rohit.

Elaborating on the first wellness-centric project, Rohit said the company will develop around 1,000 flats in the two phases of this 8-acre project.

In the first phase, the company will launch around 500 units for sale, with a starting rate of around Rs 1.25 crore per unit.