Luxury housing may be leading the headlines, but Bengaluru-based Prestige Group sees the next big growth driver in mid-income housing. While premium launches continue to perform well, the developer is expanding its portfolio to include more affordable homes across major cities to cater to a wider buyer base.

In 2025–26, Prestige aims to achieve ₹27,000 crore in residential sales, up from ₹17,023 crore in FY25, supported by robust demand and an extensive launch pipeline. Even in high-cost markets such as Mumbai, the developer is scouting land parcels in Thane and Navi Mumbai for mid-segment projects.

According to Irfan Razack, Chairman and Managing Director of Prestige Group, luxury projects attract niche buyers, but the volume growth lies in mid-income housing. To tap this demand, Prestige plans several new launches, including a Dahisar project in suburban Mumbai offering compact apartments priced at ₹1.7–1.8 crore, and smaller units at Prestige Raintree Park in Bengaluru ranging from ₹1.5–2.5 crore.

In the April-June quarter, among the top listed developers, Prestige reported the highest sales at ₹12,126 crore, driven by high-ticket project launches and a strong performance in the National Capital Region (NCR).

“High-value projects have niche buyers. We have launched luxury projects such as Nautilus in Mumbai this year, which has sold very well. But I believe it is mid-income housing projects that bring in high sales volumes,” Irfan Razack, chairman and managing director, Prestige Group, said in an interview. “We have a significant launch pipeline, with a good mix of products for different kinds of buyers.”

In the October-December quarter, the company has lined up a large project launch in suburban Mumbai’s Dahisar area. The project will have small-sized apartments that can sell at ₹1.7-1.8 crore.

“We will target a customer segment that wants a lower price range product. In Mumbai, where approval costs are high and the way it is priced, it is tough to build and sell anything below that,” Razack said.

Not just in Mumbai, Prestige plans to launch smaller and more affordable homes in its home turf, Bengaluru. At the Prestige Raintree Park project, where it has previously sold ₹4-5 crore homes, Prestige will launch ₹1.5-2.5 crore units because there is high demand for smaller-ticket-size apartments.

For the first time, Prestige has also launched back-to-back multiple plotted projects with a combined gross development value (GDV) of over ₹3,500 crore, spanning100-150 acres.

“There is very good demand for plots, and people want to buy plots for investment as well as to build their homes on them. We have plots of smaller and large dimensions. We are also looking at more plotted project opportunities in Bengaluru, Chennai and Hyderabad,” Razack said.

India’s real estate sector is in its fifth year of good sales momentum and strong launches.

Home sales across the top seven cities dipped 9% in the July-September quarter of 2025 compared to a year ago, even as overall sales value rose 14% on demand from the premium segment, data from Anarock Property Consultants showed. However, the growth in property prices may be moderating.

“A lot of inventory is getting generated. When the going is good, everyone wants to join the party. But not everyone who launches will succeed or sell at the same velocity,” Razack said.

Higher input, labour and construction costs, along with escalating land prices, have pushed property prices up. “I don’t think prices will go up too much more after this,” he said.