Prism, the parent company of Oyo, has launched CheckIn, a new premium value hotel brand that consolidates over 1,300 properties across India under one umbrella. Positioned between budget and luxury offerings, CheckIn brings together Oyo’s existing brands such as Townhouse Hotels, Clubhouse, Sunday Hotels, Belville, and Palette Hotels, aiming to redefine mid-market hospitality for India’s growing middle-class travellers.

The brand promises five key offerings to guests: trained staff, wholesome breakfast, clean bedrooms, amenity kits, and in-room entertainment beyond free Wi-Fi. Within the portfolio, Townhouse Hotels is positioned as the entry-level brand while Sunday Hotels represents the top-end option.

Each property will be professionally managed by dedicated CheckIn teams and management companies to ensure consistent service standards.

“CheckIn is our commitment to elevate premium value stays in India. Just as Oyo transformed the budget travel segment, CheckIn will set a new benchmark for premium experiences by combining scale, service, and thoughtful design. Every guest can expect more than just a stay – they will enjoy a curated experience built on quality and trust,” said Ritesh Agarwal, founder and group CEO of Prism.

Founded in 2012 by Ritesh Agarwal, the company initially focused on standardising and organising small hotels through technology to make affordable stays accessible.