Reloy, India’s leading homeowner loyalty and referral platform, is set to redefine customer engagement in real estate as it aims for ₹3,500 crore in sales this fiscal year. After generating ₹2,000 crore in referral-led sales last year, the company has already crossed that mark within the first half of FY2025-26.

Riding on this strong momentum, Reloy expects to turn profitable by year-end—a milestone that highlights both the scalability of its referral-driven model and its growing influence in the proptech ecosystem.

Reloy is currently working with over 40 of India’s top real estate developers, across the country, managing a deeply integrated customer base of more than 2.2 lakh+ homeowners. By enabling developers to build strong relationships with existing customers and converting them into brand ambassadors, Reloy is unlocking a powerful new channel of referral-driven sales.

Speaking on the growth, Akhil Saraf, Founder & CEO, Reloy, said: “Developers are realizing the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals. At Reloy, we’ve built a strong referral system that is creating immense value for all stakeholders.”

Under Reloy’s referral program, existing homeowners are encouraged to refer new buyers, with both parties benefiting through cashback, rewards, and discounts. This model not only drives sales for developers but also fosters a community-driven ecosystem where customers feel valued and engaged.

Reloy’s prestigious clientele includes national partnerships with industry leaders such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, BPTP and many more.

Beyond sales, Reloy is creating a broader homeowner ecosystem by inviting ancillary brands—including proptech companies, smart home providers, home interiors, home loans, and rental platforms—to build on its platform and offer integrated conveniences to homeowners.

At the core of Reloy’s success is its ConnectRE 4.0 platform, which leverages advanced AI technology to deliver hyper-personalized services at every stage of the homeowner journey—from purchase and onboarding to after-sales engagement. This innovation is setting new benchmarks in the Indian real estate and proptech landscape.

With its proven model and rapidly growing scale, Reloy is poised to redefine how developers approach customer loyalty and sales, while empowering homeowners with value-added services and benefits.