Primarc, one of eastern India’s foremost real estate developers with a legacy spanning over 25 years, has unveiled its latest luxury residential project — Primarc Aadvika — on Foreshore Road, Howrah. Marked by a sacred Bhoomi Puja ceremony, Aadvika is envisioned as a landmark development that blends exclusivity, sustainability, and elegance.

Featuring just 182 residences across three towers, the project promises expansive riverfront views of the Ganga and a new benchmark in low-density luxury living — where space, privacy, and thoughtful design take precedence over scale.

Primarc, Aadvika, provides the essence of what makes a home truly special and promises to be a milestone in the city’s residential landscape. It offers unobstructed views of the Ganga and symbolises the growth and evolution of the area, bringing a new standard of living that celebrates how people want to live.

Speaking on the occasion, Sidharth Pansari, Director Primarc, said, “Aadvika is not just another residential project; it is our response to what was missing in Howrah. We wanted to bring the same amount of care, imagination and detailing to Aadvika, which differentiates each Primarc project. We have ensured that it reflects our philosophy of enriching people’s lives through thoughtful spaces, from natural lighting to having three sides open for each apartment, to planting a tree on every terrace. For future homeowners, Aadvika represents not just luxury but a lifestyle that celebrates calm, connection and community in the most beautiful setting Howrah has to offer.”

With construction now already underway, following the Bhoomi Puja, Aadvika moves closer to welcoming Howrah’s most discerning residents to a home that doesn’t just promise luxury, it redefines it.