Mumbaikar aspiring to have their dream home this festive season, are gifted with an unprecedented opportunity in the form of Mumbai’s first mega growth housing project in Naigaon, one of Western Mumbai’s fastest growing corridors -promising affordability and modern lifestyle.

On offer are 1419 homes in this transformative project that creates  a new benchmark in affordable housing , with a plethora of never before consumer-friendly offerings. There’s a literal windfall with 10-year structural warranty against the typical 5-year warranty offered by the real estate industry. There are no maintenance charges for the first year post-possession and the club membership comes complimentary.  There’s single transparent pricing with no floor rise in this sustainable  project that offers power backup for common areas.  Above all, there is a one-year buyback guarantee at the original purchase price with no questions asked. 

What sets this development apart is that, for the very first time, buyers at this price point gain access to guarantees and commitments never seen before, along with a complete range of contemporary amenities typically reserved for luxury projects. The community features landscaped podiums, rooftop gardens, the exclusive Great Growth Club for fitness and leisure, EV charging facilities, digital security, children’s play areas, and vibrant high-street retail. With 73% of the development dedicated to open spaces, residents will enjoy greenery, natural light, and well-ventilated surroundings—benefits rarely found in this segment. On top of this, buyers enjoy milestone-linked payment plans, a first-year maintenance waiver, and complimentary membership to the Great Growth Club. According to Abhinandan Lodha, Chairman, The House of Abhinandan Lodha, it is a  signature development  that creates a new category that combines aspiration with accessibility , so that first-time home buyers don’t have to choose between quality and affordability.

 What makes this launch stand apart even more is its digital-only, AI-powered approach. All 8,838registrations (more than  six times oversubscription)  have happened through project website  where buyers have self-registered, transacted after accessing all information, in a seamless and transparent manner. What makes the platform distinctive is its use of AI at every stage of the journey — from personalised recommendations on home configurations to real-time updates on construction and payments. An integrated AI assistant ensures buyers have an always-available guide, answering queries, simplifying paperwork, and providing clarity at each step of the process. On the backend, AI is also being deployed to improve project efficiency and reduce costs, allowing HoABL to pass on benefits directly to customers — ensuring affordability without compromise. This holistic use of AI reinforces HoABL’s commitment to credibility, transparency, and customer-first service.

The Naigaon development is designed as a sustainable and future-ready community — with homes planned for ample natural light and ventilation, and passive design strategies that harness natural breezes. The landscape uses native flora for water preservation, while rainwater harvesting, low-flow fixtures, and efficient STPs ensure water conservation. Rooftop solar panels, solar-powered LED streetlights, energy-efficient equipment, EV charging facilities, and waste management systems further strengthen its green approach. Eco-friendly materials such as AAC blocks, fly-ash concrete, and curing compounds reduce the project’s carbon footprint. Together, these measures ensure wellness, inclusivity, and resilience — redefining affordable housing with sustainability at its core.

Equally disruptive is the fact that affordability here does not come at the cost of quality, accessibility/ seamless connectivity. In Naigaon, there’s direct rail connectivity to Mumbai’s prime business hubs, proximity to schools, hospitals, retail and recreational options, and easy access to upcoming mega infrastructure projects such as Borivali–Thane Twin Tunnel, Delhi–Mumbai Industrial Corridor, Bullet Train, and Virar–Alibaug Multi-Modal Corridor. The location is poised for exponential growth, putting first-time buyers at the centre of Mumbai’s expansion.

The Naigaon development,  in partnership with Mittal Builders rises 35 storeys high with a development potential of 3 mn. sq.ft. Residences are intelligently designed across multiple configurations: 1 BHK homes of 323 sq. ft. starting at ₹32.99 lakh, and 2 BHK homes of 484.27 sq. ft. from ₹49.99 lakh, and 2 BHK Rise homes of 621 sq. ft. from ₹67.99 lakh. All homes come with premium finishes such as marble-finished tiles, French windows, granite kitchens, and high-quality fittings — ensuring that first-time buyers can access design and quality typically associated with luxury developments.