Smartworld Developers has entered the Noida market with a major expansion move, acquiring a 6-acre land parcel in Sector 98 along the Noida Expressway for ₹414 crore. The Gurugram-based real estate firm plans a large mixed-use project with branded residences, high-street retail and serviced homes, marking a significant milestone in its NCR growth strategy.

The upcoming mixed-use development will comprise premium, branded residences, high-street retail, and serviced homes. The estimated sale value of the development is over Rs. 3,000 crores. The project is expected to generate employment opportunities for over 2,500 individuals during its development and operational phases.

“Entry into Noida is a significant milestone for Smartworld Developers as we further strengthen our presence in the NCR region. Noida’s rapidly evolving infrastructure and its growing importance as a key real estate hub, offers immense potential. At Smartworld, we believe in creating lifestyle communities, and our new project will be a perfect mix of high end branded residences, serviced apartments and high-street retail catering to the dynamic needs of modern urban living,” said Ashish Jerath, President – Sales & Marketing, Smartworld Developers.

Global Collaboration – Smartworld is in discussions with a leading global brand for a potential collaboration on the Noida project, aiming to raise the bar for luxury living and bring a never before-seen global premium experience to the Noida market. Further announcements in this regard are expected soon.

As India moves toward higher income levels and rapidly adds to its affluent class, customer expectations are evolving just as quickly. With greater exposure to international travel and global trends through social media, homebuyers now look for the same amenities, design, and branded luxury they experience abroad. What once felt aspirational has now become the norm, reshaping the landscape of premium residential real estate in the country.

Strategic Location – Strategically located along the Noida–Greater Noida Expressway, the project enjoys a premium position in Noida’s emerging branded corridor and offers seamless connectivity to South Delhi, the Noida Golf Course, Amity University, major IT hubs, and other commercial districts. Its proximity to the upcoming Jewar International Airport further enhances its appeal for both homebuyers and investors.

Smartworld’s momentum remains strong, with Rs. 6,400 crore in sales for FY24-25, a remarkable 60% YoY growth. The company remains debt-free and financially robust, with healthy cash flows fuelling aggressive expansion. It has already established a strong presence in Gurugram, particularly along the high-potential Golf Course Road Extension. Its landmark projects include Smartworld Orchard, Smartworld Gems, Smartworld The Edition, Smartworld Sky Arc, and the latest addition, Trump Residences Gurgaon. Trump Residences Gurgaon marks Smartworld’s first international branded collaboration and, notably, was completely sold out within hours of its launch. The company has also expanded its footprint along the Dwarka Expressway with Smartworld One DXP, an uber-luxury residential project.

Incepted in 2021, the Gurugram-based firm currently boasts a diverse portfolio across the residential and retail segments. With its inaugural developments, ‘Smartworld Orchard, Smartworld Gems, and Smartworld Orchard Street’, the company has delivered ~6.5 million sq. ft. (OC received), reaffirming its commitment to quality and timely delivery. The remaining projects are also on track, with ~20 million sq. ft. currently under development. With INR 40,000 crore worth of assets under management, the company is planning to go public in the coming years as part of its long-term growth strategy. After Noida, the brand is also looking to expand its presence to other geographies. The company has also been ranked the No. 1 brand in the ‘0–5 Years – Innovators’ category in the recent Times Realty Survey.